During the past few years I’ve seen lots of digital stations come and go due to some owners running out of steam in a few short months. And I think I know why. They become disheartened at their listenership numbers.
I was listening to a syndicated radio show the other day. I won’t mention the presenter’s name, but she has a nice voice and plays a good selection of music; and as far as it went it was a pleasant […]
We all do it. We can talk all day to friends, colleagues and family without uttering a singled ‘um’ or ‘erm’. But sit in front of a microphone to record a podcast and they pour out. So how do professional […]
As commercial local radio has been eroded due to consolidation and the centralisation of ‘content’, so local communities lose a common voice that bonds people. As local broadcasters become little more than repeater stations or a home for voice tracked […]
Where to list your podcast Here are the key podcast distribution directories. List your podcast on these and before you know it your show will be appearing on them and dozens of other podcast sites you’ve never heard of – […]
Getting an income from your internet radio station or show sponsorship is possible – but don’t expect anyone to come knocking on your door to hand you cash. You have to go to them. But before you do there are a few hoops you need to jump through first.
Listening to the radio as a teenager I quickly realised I enjoyed the jingles as much as the music. Using a cassette recorder I’d do my best to do a mixtape – not of the hits, but the jingles! Living near […]
So you want to start a podcast but there’s something stopping you. First it was the gear, then it was the space for a ‘studio’, and then having the time to prepare and record it. Okay, the time for procrastination […]
In a surprising move the Reserve Bank kept New Zealand official cash rate at 1% this week – many had expected the rate to be reduced to 0.75%. The RBNZ’s Monetary Policy Committee says employment remains around its maximum sustainable […]