So you have your streaming plan and your license to broadcast music. Now what?What music should you broadcast? Now, the single genre or decade-focused broadcaster clearly defines themselves in the market. We all know what Absolute 80s broadcasts, and there’s […]
Radio
36 posts
Someone about to start a net station asked how they can I create a storm of interest for the launch for their new station. It is a good question and one every new broadcaster needs to address as early as […]
Look at any leading radio station and they will have a logo – every company has a logo. And not just any logo. Their logo will feature the colours it uses in all its marketing material, be eye catching, legible […]
Will you broadcast mixed programming? Every show featuring a different genre of music along with speech based shows, local news, and phone-ins? Or are you going to be a single genre station; playing only jazz, or soul, dance, or rock… […]
Some of the links on this page are affiliate links, which means I might get a few cents if you pay to buy something. Let me know of any broken links (thanks) or worthwhile additions. Music and news for broadcasters […]
As a radio presenter working in the entertainment industry it is easy to see who the competition is. The competition is everyone else. And if you think like that then you are in for a lot of disappointment and heartache. […]
The beauty of radio is that you can take listeners on a journey, you can transport them to anywhere in the universe – real or imagined. Sound lends itself to the imagination, it can paint a picture in the minds […]
During the past few years I’ve seen lots of digital stations come and go due to some owners running out of steam in a few short months. And I think I know why. They become disheartened at their listenership numbers.
I was listening to a syndicated radio show the other day. I won’t mention the presenter’s name, but she has a nice voice and plays a good selection of music; and as far as it went it was a pleasant […]
As commercial local radio has been eroded due to consolidation and the centralisation of ‘content’, so local communities lose a common voice that bonds people. As local broadcasters become little more than repeater stations or a home for voice tracked […]
Getting an income from your internet radio station or show sponsorship is possible – but don’t expect anyone to come knocking on your door to hand you cash. You have to go to them. But before you do there are a few hoops you need to jump through first.
Listening to the radio as a teenager I quickly realised I enjoyed the jingles as much as the music. Using a cassette recorder I’d do my best to do a mixtape – not of the hits, but the jingles! Living near […]
The Rodecaster Pro seems a fine mixer for podcasters. But would I buy one? Not right away. My current set-up works well and there’s not much the Rodecaster offers that my gear doesn’t already do perfectly nicely. So long as […]
It seems some internet broadcasters have discovered video and are keen to stream their DJs hosting shows live across YouTube, FaceBook and Twitch.com among others. A friend who’s recently started live streaming his radio show in sound and vision tells […]