When a company makes a box of soap to sell their job doesn’t end once the boxes are packed up and placed in the warehouse. That’s when the real work of advertising and marketing starts.
Once a firm has a product made they need to sell it; and that involves lots of marketing and advertising to people who they think need that product.
It’s no different to when people are giving away free samples; or free podcasts. They still need to be placed into the hands of consumers who want them or who could benefit from them.
In this edition of the Podcasting Made Easy podcast I explain how you can promote your podcast for free and hopefully do a little better than releasing your podcast and crossing your fingers.